The Introvert Effect


The idea came to me early last year. I was walking to a local cafe one day to meet my lovely friend Sue of Smile Chickie and I was thinking about a few encounters that had happened to me where I’d been reminded by some gorgeous extraverted souls of the importance of my quiet presence in their lives.

I was wandering along and wondering… how is it that I’ve never really acknowledged this in myself before? Why did I need others to point it out before I could see it?

And, in one of those moments that you are probably familiar with as well, three words randomly (but, you know, not really randomly) popped into my head.

The Introvert Effect.

I’d been trying to think of a name for months for an idea I had for a program to help introverted business owners find their own way to shine. In that moment, it seemed like the perfect answer to the call I’d made for a name.

I launched The Introvert Effect program last year and had over 30 people join me for the first run of it.

But, as the months passed, it became really clear to me that The Introvert Effect was more than I had first thought. It was rapidly expanding, out growing the container I had tried to place it in – kind of like when you have something in a pot on the stove and it starts to boil and spill over the top, making that hissing noise as it hits the hotplate below it.

I didn’t know, at the time, but the Introvert Effect is more than business. It’s bigger than me. It’s about quiet souls who have their own stories to tell, their own wisdom and experiences, their own tips and suggestions for living in such a noisy world. It’s about creating a platform for introverts from all over to pool their ideas and curiousities together in one place.

It’s that little spark when you meet someone and they can relate to something you feel or that you’ve been through.

It’s that quiet sigh of relief when you realise you’re not alone because someone else was brave enough to share their story.

It’s the sense of satisfaction that comes from telling another person about an article, resource, or book that changed your life, and their excitement when it helps them as well.

The Introvert Effect is not a shouting-it-from-the-rooftops, but a quiet tap on the shoulder, a whisper in the ear. A spark of energy that transfers from one person to another.

Because there are so many extraordinary souls out there who spend so much time in their heads over analysing every move they make, they don’t actually realise the impact they’re having on others. It’s time to change that around.


One of my favourite examples – the one that I feel describes it best – is Katniss Everdeen in The Hunger Games. In her head she is scratchy, socially awkward, and stubborn AF. She can’t ever seem to grasp the motives of others, often crediting her much more likeable sister, father, or Peeta for their kindness.

She doesn’t ever suspect that perhaps it is her that people feel drawn to.

In fact, at one point, Peeta – in a moment of exasperation – exclaims to their mentor, Haymitch (in front of Katniss, no less), ‘She has no idea the effect she has.’

You see, what is so compelling about Katniss IS that she is so flawed. She’s messy and emotional and headstrong. She doesn’t ever pretend to be something she’s not. She may rub some people up the wrong way, but she would never be accused of being fake. She starts a revolution out of pure and untarnished integrity and truth.

She’s not trying to please anyone or play games to get her way. And, in doing so, her raw authenticity (the real kind, not the buzzwordy kind we’ve started to see ALL.OVER.THE.PLACE) draws people to her. It gives her the strength to do what she is here to do.

And, even though she’s a fictional character, her existence is important and empowering to other scratchy, stubborn, awkward souls navigating this tricky world.


If you follow me on social media, you might have seen that this week I launched The Introvert Effect. It is the early stages of what bubbled over the pot last year and I have no idea where it’s going to go. 

What I do know is that it feels like I’ve now placed it in a box so big, I can’t see the limits. It now has the space to grow freely. And I’m inviting other introverted souls in to water it. This is not about me. There are so many of you out there who have something important to say and maybe, before now, you just haven’t quite found a stage to step onto that feels safe and supportive, encouraging and manageable. 

I really want The Introvert Effect to be that for you.

If this sounds like a community that you want to be a part of, I’d love you to go over and check it out (and share it with anyone you feel might benefit from it!)

There’s also a FREE quarterly digital magazine. The first issue is the Extraordinary Introvert Edition and it’s filled to the brim with stories from gorgeous souls sharing the moment they realised their introverted nature was a gift, after believing it was a weakness for so long.

Click here to check it out and get your free subscription to the The Introvert Effect magazine.


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