For coaches, healers, community builders, and solopreneurs
You didn’t start your business to
become a social media expert.
If you spend more time thinking about what you should be posting (and still not posting), or Instagram is taking way too much time and energy – and getting you nowhere, it’s time to stop thinking like a content creator or social media expert and start thinking like a business owner.
Get the comprehensive checklist, mini video trainings, done-for-you templates and simple strategy you need to get your next post up, show your people that you’re open for business, and get back to the work that actually matters.
GET INSTANT ACCESS NOW FOR ONLY $9
One time payment. 7-day money back guarantee.
Or get it free when you join the Cozy Business Quest 7-day free trial
For coaches, healers, community builders, and solopreneurs
You didn’t start your business to become a social media expert.
If you spend more time thinking about what you should be posting (and still not posting), or Instagram is taking way too much time and energy – and getting you nowhere, it’s time to stop thinking like a content creator or social media expert and start thinking like a business owner.
Get the comprehensive checklist, mini video trainings, done-for-you templates and simple strategy you need to get your next post up, show your people that you’re open for business, and get back to the work that actually matters.
GET INSTANT ACCESS NOW FOR ONLY $9
Or free when you join the Cozy Business Quest 7 Day Free Trial
Does this sound familiar..?
You know you should be posting.
You just never quite get there.
Every week starts with good intentions. And somehow social media ends up at the bottom of the list – again. It’s not laziness. It’s that the whole thing feels harder than it should be.
🫣 You sit down to post and fall into a spiral of “what should I even say?” and “is this good enough?” and end up doing nothing. Again.
😩 You’ve bought courses and programs that promised to teach you Instagram. But they were built for influencers. They told you to post three times a day, go viral, and build a massive following. You don’t need that to build a sustainable business.
👀 You look at other people’s content and think you need to do what they’re doing. Dancing. Trending audio. Skits. But that’s not your style – and the thought of doing any of it makes you want to throw your phone across the room.
🫠 When you do finally post, you realise it has nothing to do with your actual business – and no clear next step for the people reading it.
🤔 It has to be perfect before it goes up. The caption isn’t right. The photo is off. The timing isn’t ideal. So it sits in your drafts. And then another week passes.
😖 You’re frustrated because you started this business to work with clients, not be a content creator. Instagram feels like it’s eating time you don’t have.
…this was made for you
Does this sound familiar..?
You know you should be posting.
You just never quite get there.
Every week starts with good intentions. And somehow social media ends up at the bottom of the list – again. It’s not laziness. It’s that the whole thing feels harder than it should be.
🫣 You sit down to post and fall into a spiral of “what should I even say?” and “is this good enough?” and end up doing nothing. Again.
😩 You’ve bought courses and programs that promised to teach you Instagram. But they were built for influencers. They told you to post three times a day, go viral, and build a massive following. You don’t need that to build a sustainable business.
👀 You look at other people’s content and think you need to do what they’re doing. Dancing. Trending audio. Skits. But that’s not your style – and the thought of doing any of it makes you want to throw your phone across the room.
🫠 When you do finally post, you realise it has nothing to do with your actual business – and no clear next step for the people reading it.
🤔 It has to be perfect before it goes up. The caption isn’t right. The photo is off. The timing isn’t ideal. So it sits in your drafts. And then another week passes.
😖 You’re frustrated because you started this business to work with clients, not be a content creator. Instagram feels like it’s eating time you don’t have.
…this was made for you
A different way to think about this
Social media is not your business. It’s just a signpost that points people toward your business. You don’t need to perform, you just need to be findable.
The people doing the best work are not always the ones with the biggest following. They’re the ones who show up consistently, say something real, and make it easy for the right people to take the next step. That’s all this is.
A different way to think about this
Social media is not your business. It’s just a signpost that points people toward your business. You don’t need to perform, you just need to be findable.
The people doing the best work are not always the ones with the biggest following. They’re the ones who show up consistently, say something real, and make it easy for the right people to take the next step. That’s all this is.
Here’s what changes when you stop overthinking it:
Your Instagram profile does a lot of heavy lifting for you (whether you're posting regularly or not)
Every piece of content has a purpose, no more post and pray
You're showcasing your expertise and your real work, not generic how to posts that anyone with ChatGPT can create
Your posts take 1/4 of the time because you know what you're doing, you know why, and you have set up templates to drop your ideas into.
You stop checking for likes an reach, you care more about real conversations with people who need your work.
You free up energy thinking about what you "should be posting" and just get something up and out and get on with your day.
Even on days you don't post, you still have a presence.
You start building genuine connections with potential clients in your DMs and worry less about trends and vanity metrics.
Instagram becomes a tool you use in your business and not a constant block of resistance.
Here’s what changes when you stop overthinking it:
Your Instagram profile does a lot of heavy lifting for you (whether you're posting regularly or not)
Every piece of content has a purpose, no more post and pray
You're showcasing your expertise and your real work, not generic how to posts that anyone with ChatGPT can create
Your posts take 1/4 of the time because you know what you're doing, you know why, and you have set up templates to drop your ideas into.
You stop checking for likes an reach, you care more about real conversations with people who need your work.
You free up energy thinking about what you "should be posting" and just get something up and out and get on with your day.
Even on days you don't post, you still have a presence.
You start building genuine connections with potential clients in your DMs and worry less about trends and vanity metrics.
Instagram becomes a tool you use in your business and not a constant block of resistance.
INTRODUCING
Your step-by-step toolkit, prompts, and templates to share your work and repurpose existing content into Instagram posts – without endless tweaking and overthinking. Post, engage, and then get back to your work, with this simple strategy to show your Instagram audience you’re open for business.
GET INSTANT ACCESS NOW FOR ONLY $9
One time payment. 7-day money back guarantee.
Or get it free when you join the Cozy Business Quest 7-day free trial
INTRODUCING
Your step-by-step toolkit, prompts, and templates to share your work and repurpose existing content into Instagram posts – without endless tweaking and overthinking. Post, engage, and then get back to your work, with this simple strategy to show your Instagram audience you’re open for business.
GET INSTANT ACCESS NOW FOR ONLY $9
Or free when you join the Cozy Business Quest 7 Day Free Trial
LET’S BE HONEST
This is not for people already nailing social media.
If you’re already posting consistently, growing your audience, and loving the process, you don’t need this.
But if you’re stuck in that frustrating middle ground of knowing you should show up and just not doing it, keep reading.
THIS IS NOT FOR YOU IF…
- You’re already posting regularly and have a system that works.
- You love creating content and want advanced strategy.
- You’re chasing viral growth or building a following as your primary business model.
- You want the latest trends, hooks, and influencer tactics.
- You want the latest, fancy AI-ified system.
THIS IS EXACTLY FOR YOU IF…
- You open the app and freeze.
- You post every few weeks, or less.
- You have no idea where to even start.
- You’ve been meaning to get consistent for months.
- You want a simple, low-pressure presence, not a full content strategy overhaul.
- You just want a simple system so you can do it and get back to your actual work.
LET’S BE HONEST
This is not for people already nailing social media.
If you’re already posting consistently, growing your audience, and loving the process, you don’t need this.
But if you’re stuck in that frustrating middle ground of knowing you should show up and just not doing it, keep reading.
THIS IS NOT FOR YOU IF…
- You’re already posting regularly and have a system that works.
- You love creating content and want advanced strategy.
- You’re chasing viral growth or building a following as your primary business model.
- You want the latest trends, hooks, and influencer tactics.
- You want the latest, fancy AI-ified system.
THIS IS EXACTLY FOR YOU IF…
- You open the app and freeze.
- You post every few weeks, or less.
- You have no idea where to even start.
- You’ve been meaning to get consistent for months.
- You want a simple, low-pressure presence, not a full content strategy overhaul.
- You just want a simple system so you can do it and get back to your actual work.
This is deliberately simple. That’s the whole point.
There are plenty of courses, tools, and AI systems that promise to make social media easier by adding more to learn. This is not one of them.
Underthinking Social Media is a checklist, some short videos, and a handful of templates, because that is genuinely all you need to get started and stay consistent.
You will not need to learn new software.
You will not need to spend hours setting things up.
The goal is to get your next post up and get back to your work, not to overhaul your entire approach to the internet.
That said, if you want to use AI to speed things up even further, there’s a simple prompt inside to help you turn a braindump or a piece of long-form content into a post in minutes. Completely optional.
This is deliberately simple. That’s the whole point.
There are plenty of courses, tools, and AI systems that promise to make social media easier by adding more to learn. This is not one of them.
Underthinking Social Media is a checklist, some short videos, and a handful of templates, because that is genuinely all you need to get started and stay consistent.
You will not need to learn new software.
You will not need to spend hours setting things up.
The goal is to get your next post up and get back to your work, not to overhaul your entire approach to the internet.
That said, if you want to use AI to speed things up even further, there’s a simple prompt inside to help you turn a braindump or a piece of long-form content into a post in minutes. Completely optional.
Get Instant Access To
Short walkthrough videos to make it easy to get started
This is not a heavy course with hours of content. The point is to understand WHY we’re making these changes and how to make it easy without taking hours of your time.
Underthinking Instagram Checklist
Free up your brain space with this simple step-by-step checklist to cover all your bases on Instagram without the chaos.
Plus easy-to-edit, customisable templates to drop your content into
MONTHLY CHECK IN
A quick monthly review to keep your bio optimised, your messaging sharp, and your top 9 posts doing the heavy lifting. Includes a simple AI prompt to sense-check your profile in seconds and get instant feedback.
SIMPLE POSTING PLAN + TEMPLATES
This is social media without the overwhelm – a bare minimum that actually works. Plus done-for-you templates and an optional AI prompt to make it even faster.
BRANDING CHECK
Set up your templates once so you’re never starting from scratch. Choose your colours, your fonts, save your photo folder – done. Quick, consistent, and convenient, without the constant effort.
DM CONVERSATION STARTER
The simple habit of turning engagement into real connections. How to respond, how to start conversations, and how to let sales follow without feeling salesy.
10-MINUTE CONTENT
Three types of content that take minutes to create – repurpose something you’ve already made, answer a question your people are actually asking, or share one thing from your methodology.
PROMPTS + AUTOMATIONS
Optional automation to start conversations and get your work in front of people even when you’re offline. Share your freebie via DMs and build your list.
BONUS Story Prompts
For the days when you have absolutely no idea what to post. Pick a card, create a quick story, done. Presence without the mental load of thinking it up from scratch every single day.
BONUS 12-grid templates
Don’t want to post in the feed at all? Create a simple 12-grid that works like a mini website – always on-brand, always searchable, always telling people what you do. Focus on stories and let your bio and grid do the quiet work.
Get Instant Access To
Short walkthrough videos to make it easy to get started
This is not a heavy course with hours of content. The point is to understand WHY we’re making these changes and how to make it easy without taking hours of your time.
Underthinking Instagram Checklist
Free up your brain space with this simple step-by-step checklist to cover all your bases on Instagram without the chaos.
MONTHLY CHECK IN
A quick monthly review to keep your bio optimised, your messaging sharp, and your top 9 posts doing the heavy lifting. Includes a simple AI prompt to sense-check your profile in seconds and get instant feedback.
SIMPLE POSTING PLAN + TEMPLATES
This is social media without the overwhelm – a bare minimum that actually works. Plus done-for-you templates and an optional AI prompt to make it even faster.
BRANDING CHECK
Set up your templates once so you’re never starting from scratch. Choose your colours, your fonts, save your photo folder – done. Quick, consistent, and convenient, without the constant effort.
DM CONVERSATION STARTER
The simple habit of turning engagement into real connections. How to respond, how to start conversations, and how to let sales follow without feeling salesy.
10-MINUTE CONTENT
Three types of content that take minutes to create – repurpose something you’ve already made, answer a question your people are actually asking, or share one thing from your methodology.
PROMPTS + AUTOMATIONS
Optional automation to start conversations and get your work in front of people even when you’re offline. Share your freebie via DMs and build your list.
BONUS Story Prompts
For the days when you have absolutely no idea what to post. Pick a card, create a quick story, done. Presence without the mental load of thinking it up from scratch every single day.
BONUS 12-grid templates
Don’t want to post in the feed at all? Create a simple 12-grid that works like a mini website – always on-brand, always searchable, always telling people what you do. Focus on stories and let your bio and grid do the quiet work.
I built this because I kept watching brilliant people disappear from social media entirely.
Katherine Mackenzie-Smith – Award winning business coach + visibility strategist
They’d try for a while, feel the pressure to keep up with trends, compare themselves to influencers posting daily, and then just stop. They’d tell me they weren’t good at social media. But that was never true, they were just playing the wrong game.
Over 12 years of supporting coaches, healers, and service-based solopreneurs, I’ve seen the same pattern again and again: people doing incredible work in the world, held back by the belief that showing up online has to look a certain way.
I have a Bachelor of Mass Communications and spent almost a decade in the TV industry. Creating content has always come naturally to me. But even I don’t want to go viral. It’s happened before and it did absolutely nothing for my business.
What does work? Showing up simply and consistently. Saying something real. Making it easy for the right people to find you and take the next step. That’s it. That’s the whole strategy, and this toolkit makes it as easy as I know how to make it.
They’d try for a while, feel the pressure to keep up with trends, compare themselves to influencers posting daily, and then just stop. They’d tell me they weren’t good at social media. But that was never true, they were just playing the wrong game.
Over 12 years of supporting coaches, healers, and service-based solopreneurs, I’ve seen the same pattern again and again: people doing incredible work in the world, held back by the belief that showing up online has to look a certain way.
I have a Bachelor of Mass Communications and spent almost a decade in the TV industry. Creating content has always come naturally to me. But even I don’t want to go viral. It’s happened before and it did absolutely nothing for my business.
What does work? Showing up simply and consistently. Saying something real. Making it easy for the right people to find you and take the next step. That’s it. That’s the whole strategy, and this toolkit makes it as easy as I know how to make it.
READY TO GET INSTANT ACCESS?
Get Undethinking Social Media for just $9 or less
READY TO GET INSTANT ACCESS?
Get Undethinking Social Media for just $9 or less
You get:
Underthinking Social Media checklist
Short video walkthrough for every section
3 done-for-you Canva carousel templates
Monthly check-in system + AI profile prompts
10-minute content system
DM conversation checklist + starter scripts
Freebie automation set up guide
Bonus: 20 story prompt cards
Bonus: 12-grid billboard templates
GET INSTANT ACCESS NOW FOR ONLY $9
One time payment. 7-day money back guarantee.
Or get it free when you join the Cozy Business Quest 7-day free trial
You get:
Underthinking Social Media checklist
Short video walkthrough for every section
3 done-for-you Canva carousel templates
Monthly check-in system + AI profile prompts
10-minute content system
DM conversation checklist + starter scripts
Freebie automation set up guide
Bonus: 20 story prompt cards
Bonus: 12-grid billboard templates
GET INSTANT ACCESS NOW FOR ONLY $9
Or free when you join the Cozy Business Quest 7 Day Free Trial
Frequently asked questions
Q: I am new to online business and I’m just getting started. Will this still work for me?
A: Yes. this was purposely designed with beginners in mind. There’s no assumed knowledge, no jargon, and no complicated tech to set up. Every section has a short video explaining exactly what to do and why. If you’ve been putting off starting because you don’t know where to begin, this is your starting point.
Q: I already create content regularly and have a strategy and system going, is this for me?
A: Probably not – unless you’re overthinking everything or it’s just taking far too long to create. The strategies here are intentionally simple. If you want to scale back and strip things down to what actually matters, you might find it useful. But if you’re already posting consistently and growing, you’re likely beyond what this covers.
Q: Can I wait and buy this later?
A: This is a special training from inside of my Cozy Business Quest Program so you can wait but please know I can’t guarantee it will always be available to purchase separately or at this price.
Q: Will this work for platforms other than Instagram?
A: The system was designed with Instagram in mind, but the strategy and philosophy behind it (simple content, consistent presence, real conversations) works across other platforms too. The core approach translates well to Facebook, Threads, and LinkedIn.
Q: What if I have questions while implementing this?
A: Come into the FREE Visibility Vault community where there’s a dedicated Q&A thread for support. Or if you want a more personalised approach, Katherine offers visibility audits for members who want a custom plan. Details are inside the community.
Q: I am not tech savvy. Do I need a bunch of tools to make this work?
A: No, this is very beginner and budget-friendly. You can get a free Canva account and there is a full video walkthrough of each step and how to edit the templates.
Q: When will I get access?
A: You will receive an email with all the details immediately after your purchase.
Q: Is there a money-back guarantee?
A: Yes, there is a 7-day, no-questions-asked money-back-guarantee.
Frequently asked questions
Q: I am new to online business and I’m just getting started. Will this still work for me?
A: Yes. this was purposely designed with beginners in mind. There’s no assumed knowledge, no jargon, and no complicated tech to set up. Every section has a short video explaining exactly what to do and why. If you’ve been putting off starting because you don’t know where to begin, this is your starting point.
Q: I already create content regularly and have a strategy and system going, is this for me?
A: Probably not – unless you’re overthinking everything or it’s just taking far too long to create. The strategies here are intentionally simple. If you want to scale back and strip things down to what actually matters, you might find it useful. But if you’re already posting consistently and growing, you’re likely beyond what this covers.
Q: Can I wait and buy this later?
A: This is a special training from inside of my Cozy Business Quest Program so you can wait but please know I can’t guarantee it will always be available to purchase separately or at this price.
Q: Will this work for platforms other than Instagram?
A: The system was designed with Instagram in mind, but the strategy and philosophy behind it (simple content, consistent presence, real conversations) works across other platforms too. The core approach translates well to Facebook, Threads, and LinkedIn.
Q: What if I have questions while implementing this?
A: Come into the FREE Visibility Vault community where there’s a dedicated Q&A thread for support. Or if you want a more personalised approach, Katherine offers visibility audits for members who want a custom plan. Details are inside the community.
Q: I am not tech savvy. Do I need a bunch of tools to make this work?
A: No, this is very beginner and budget-friendly. You can get a free Canva account and there is a full video walkthrough of each step and how to edit the templates.
Q: When will I get access?
A: You will receive an email with all the details immediately after your purchase.
Q: Is there a money-back guarantee?
A: Yes, there is a 7-day, no-questions-asked money-back-guarantee.
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