Cozy Business Quest — Member Resource

Your Content Repurpose Skill

Turn any long-form content into a full suite of platform-ready assets — in minutes, in your voice, every time.

One skill. Every format.
Works with
Podcast transcripts YouTube videos Substack articles Blog posts Newsletters Webinar recordings Essays

Getting started

Install in four steps

You only need to do this once. After that, just paste your content and say "repurpose this."

1

Install the skill file

Download the podcast-repurpose.skill file from the Cozy Business Quest resource library. Go to claude.ai, click your profile picture, then Settings. In the left menu click Skills, then Install skill, and upload the file.

Note — Skills require Code Execution to be enabled. Go to Settings → Feature Previews and turn on Code Execution first, then Skills.

2

Create your brand config file

This is what makes the skill truly yours. Create a plain text file called brand-config.md and fill in your details — your name, audience, voice, platforms, and the exact output bundle you want every time. The template is below.

The more specific you are here, the less editing you'll do on the outputs.

3

Add it to a Claude Project

In Claude, click Projects in the left sidebar and create a project for your content work (e.g. "Content Repurposing"). Inside the project, click Add content and upload your brand-config.md file. Claude reads it automatically from now on — no repeating yourself.

4

Paste and repurpose

Open your project, paste in your transcript or article, and type: "Repurpose this." Claude reads your brand config, identifies the content format, and produces your full asset suite.

Your setup

Brand config template

Copy this, fill it in, and save it as brand-config.md. Delete any sections that don't apply to you. This file does the heavy lifting so you never have to repeat your preferences.

# My Brand Config — Content Repurpose ## About Me - Name: [Your name] - Brand / publication name: [e.g. podcast name, blog name, Substack title] - Website: [Optional] ## My Content Format/s [List what you create — e.g. "Weekly Substack newsletter", "YouTube videos + podcast", "Blog posts", or "Combination of podcast and Substack"] ## My Audience [Who you talk to — e.g. "Female service-based business owners, 28-45, early stage, tend to feel overwhelmed and under-resourced"] ## Brand Voice [3-6 words — e.g. "Warm, direct, a little witty, conversational not formal"] ## Words and Phrases to AVOID - [e.g. em-dashes, "hustle", "tribe", "step into your power"] ## My Platforms [Where you share — e.g. Instagram, LinkedIn, Threads, Pinterest, Substack Notes, YouTube Community, Facebook] ## My Default Output Bundle Each time I repurpose a piece of content, produce: - Titles: 2 - Content description / meta summary: 1 - Long pull quotes: 4 - Short quote graphics: 6 - Promotional carousel: 3 slides - Teaching carousel: 5 slides - Stories: 3 slides - Email: 1 - Social captions: 3 - [Add extras e.g. "Substack Note: 1", "LinkedIn post: 1"] ## My Regular CTAs - Main offer / community: [link] - Email list opt-in: [link] ## Anything Else Claude Should Know [Extra context — e.g. "I always speak as a fellow traveller, not an expert. I never use numbered lists in captions."]

Tip: You can also paste 2-3 examples of your own writing at the bottom of your brand config. Claude uses them to match your exact tone far more precisely than a description alone.

What you get

The default output bundle

Every number in this table is adjustable in your brand config. Remove anything you don't use. Add extras like Substack Notes or LinkedIn posts. Make it match your actual workflow.

Asset Default What it is
Titles 2 One for your main platform (podcast/YouTube/blog), one alternate or SEO variant
Content description 1 Episode description, blog meta summary, or newsletter preview — adapted to your format
Long pull quotes 4 2-4 sentence verbatim quotes for show notes, website, or longer posts
Short quote graphics 6 Punchy 1-2 line quotes for graphics, story overlays, or pull-quote highlights
Promotional carousel 3 slides Hook, what they'll get, CTA — to post when your content goes live
Teaching carousel 5 slides Standalone educational carousel drawn from the piece's best insight
Instagram/Facebook Stories 3 slides Minimal-text story sequence with a clear swipe/tap CTA
Email 1 Story-first email with subject line, preview text, and CTA to your content
Social captions 3 Standalone captions for feed posts, each covering a different theme
Platform extras 0 Add Substack Notes, LinkedIn posts, Pinterest descriptions — just list them in your config

Smart adaptation

It adapts to your format

The skill detects whether your content is spoken or written and adjusts every output accordingly. A Substack writer and a podcaster get a completely different experience from the same skill.

Podcast / Video

Transcript input

Timecodes noted on quotes. CTAs say "listen now" or "watch now". For guest episodes, quotes are pulled from the guest only — not the host. Solo episodes pull from you.

Blog / Substack

Written content input

No timecodes. Quotes lifted directly from your text. Description becomes a meta summary or teaser blurb. CTA says "read now" or "link in bio."

Newsletter

Email content input

Description becomes a preview or teaser line. Email CTA adapted to match. Social captions draw from your newsletter's core idea rather than a specific episode.

Any other format

Webinar, live stream, essay

The skill reads the content, identifies the format from context, and adapts. If anything is ambiguous, it asks before producing output — not after.

Flexibility

Adjusting for any individual piece

Your brand config sets your defaults. But you can override anything for a specific piece just by saying so when you paste your content in.

# Examples of per-session overrides "Repurpose this — but just give me the emails and carousels today" "Repurpose this — I want 2 emails this week, skip the stories" "This is a solo piece, so pull quotes from me not a guest" "Repurpose this — 4 promotional carousel slides instead of 3" "Repurpose this Substack post and include a Substack Note"

The skill follows your session instruction over the default. You're always in control of the output.

Troubleshooting

Common questions

Try saying "use the content repurpose skill on this" the first time in a new session. Once Claude knows you want it, it should trigger automatically when you paste content going forward. Working inside a Project (with your brand config) helps with this significantly.
The brand config is the fix. The more specific you are about voice, phrases to avoid, and how you talk to your audience, the better the output. Adding 2-3 examples of your own writing at the bottom of your brand config makes the biggest difference — Claude uses them to match your exact tone, not just a description of it.
Just update the numbers in your brand-config.md file and re-upload it to your Claude Project. The new defaults take effect from the next session.
Yes. In your brand config under "My Platforms" and "My Default Output Bundle", add whatever you need — Threads, Pinterest, TikTok captions, YouTube Community posts, LinkedIn articles, anything. The skill will produce those extras as part of your bundle automatically.
Skills are available on all Claude plans including Free. The one requirement is that Code Execution must be enabled — go to Settings → Feature Previews and switch on Code Execution first, then Skills. If you don't see the option, try refreshing or check that you're logged in.

You're all set

Ready to stop recreating the wheel?

Install the skill, set up your brand config once, and let Claude do the heavy lifting every single week.

Join the Cozy Business Quest